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If eye-tracking studies are to be believed, this is my last chance to address those who are still wondering, "What's going on here?" So... ReadMat Publishing is an experimental ebook publishing operation, which means that I'm probably figuring it out at the same time you are.

ReadMat's first ebook is now for sale: Ebook Publishers to Watch: 2012. One ebook is currently in progress Now there's another one:  Your First Ebook.