That's what Ben Finklea scrawled on the title page of his book, Drupal 6 Search Engine Optimization as he stood in the lobby of MIT's PeeWee's-Playhouse-like Stata Center on the second day of a weekend Drupal Design Camp, where I went to hear him speak on search engine optimization (SEO).
A few months earlier I probably would have slept in. Ebooks aren't Googled, right? Doesn't the Googlebot stop at the virtual cover? Who cares about that damn spidery bot. Can I skip the SEO class?
Turns out, no. Because once you create a website for the ebook, like this one, you have to think about being "discoverable."